Posted by on March 30, 2016

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When Family and Friends Don't Support Your Business chryssvi

What To Do When Family and Friends Don't Support Your Business

Not receiving support from your family and friends? Say whaaatttt?! You’re pissed and low-key resent them? Come on in, sis, let me tell you how to fix that.

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When Family and Friends Don’t Support Your Business

Most of us have been there: starting a business and promoting the heck out of it only to realize the people you care about don’t care about your business like you do. I’m here to let you know that it’s completely fine. So what if they don’t repost your blog, makeup look, outfit of the day, products, or services? Are you paying them? Did you hire them as your virtual assistant or marketing manager? If not, then why do you feel they’re obligated to support or promote you?

Ladies (and gents), your family and/or friends are not obligated to support your business endeavors. In a perfect world, our family would be our number one supporters and promote the hell out of our work and sing our praises, but we don’t live in a perfect world. Just like you’re busy getting and keeping your life together, so are they. And just like you have your interests, so do they.

Do you really think your 45-year-old aunt with a husband and 3-4 kids has time to promote your business on all her social media channels? With this economy, do you really want to force your 18-year-old sister to purchase your “Twerkin’ for Jesus” t-shirt? Come on, that’s not how this works.

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Instead of low-key disliking your family and friends for their lack of support, focus on getting support from…I dunno…your target audience?

Defining your target audience should be one of your first steps towards building your business.Tweet:

News flash – your target audience should never include your family and friends. It should be generic yet specific. I have a 30-year-old sister but that doesn’t mean I am targeting her specifically when I define my target audience as “Single females living in the United States between the ages of 30 and 35.” Though she may (which she doesn’t in real life) fall into these specific requirements doesn’t mean I am targeting her. Who am I targeting? Women outside of my reach who don’t know me but should know me. I want to target women who I don’t interact with on a day to day basis because I want my business to grow and have an amazing reach across social media. If a married 32-year-old woman living in Canada places an order or attends my event, then even better.

This goes for those who rack their brains over unfollows and unsubscribes. Hell, my social media numbers fluctuate so much, and people unsubscribe from my email list when I send out newsletters, but I don’t worry about those people. Why? Because they probably weren’t planning on purchasing, sharing or engaging in any way, shape, or form anyway. Why cry over spilled milk? Focus on the people who are here to stay and strategize on reaching 10 – 10,000 more people with each post or product. Focus on convincing others that you’re the sh sh sh sh Sugar Honey Iced Tea and they need to get on your winning team.

So, before you comment below click the X, let go of the “they don’t support me, so I’m salty about it” attitude and start strategizing on receiving more engagement from the people who already support you. People are weird. You’re weird. I’m not weird. It’s a numbers game. When you reach superstar status, THEY will come around, and you can flex on them if you want to

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or you can embrace their “back then you didn’t want me now I’m hot, you all on me” support.

This used to be me when family would share posts from other blogs but skipped over my share button when I posted about the same thing

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This is me now at family get-togethers

you were saying?

Why? Again for the folks in the back:

  1. I know who my target audience is and they don’t fall into it.
  2. I know it will take months – heck, even years – to build a legit following.
  3. I am actively building my tribe (supporters, repeat customers, etc) through trial and error.
  4. I know they will never love what I do as much as I do.
  5. While it would be nice, they’re not obligated to do it.
  6. I’m doing what I love while they complain about the sh*t show of a job they have.

So, next time, before you get all worked up over unsupportive family and friends, refocus that energy into creating engaging content or honing your skills.

Are you following me on SnapchatFacebook, Instagram, and Twitter? If not, you should! 😉
Posted in: blog, blogging 101, Lifestyle
  • Kemkem

    Right you are! You should not count on anyone buy yourself when it comes to business, and you have to find your audience and your groove. You are in for a whole lot of heartache otherwise 🙂

  • Lol about friends and family sharing other blog posts but not yours. I know the feeling. You really have to develop a thick skin as an entrepreneur. I’ve learned to do a little happy dance when people unsubscribe…all of the “no’s” and rejections bring us that much closer to hearing “yes” from our ideal customers who want to follow us and buy our products. Great post!

  • I love that quote about people you know not buying your ‘twerking for Jesus t-shirt’. I have definitely gone through the feeling of wishing that people I knew shared (or even cared) more about my blogging, however at the end of the day, I am just happy when people get value from what I write, even when it is not those closest to me 😀

  • Lol! It’s funny. I have some who read and others who don’t. I recently though about sending out a reminder status, but i dunno.

  • I agree 100% I never expected them to support, but I did want Babe to at least read them. My cousin sent me a message about my recent blog post, I was shocked. I had no idea she even read my blog. lol It was a nice surprise.

  • Valerie Robinson

    Totally agree. I had a rant about this recently. I say to heck with worrying about it and keep pressing your way.

  • Tyra

    I have learned to rely only on myself. I never expect support but it sure would be nice!

  • I have been annoyed by this many times. Like, if friends and family won’t support, then how can I expect strangers too. Sadly, they support way more than ppl who know me.

  • I agree, I never expected my family and friends to support. Until recently, I didn’t even expect them to read! LOL. But now that they do, I find myself thinking it’s strange even when they share. I’m not used to it yet!

  • Asha Brewer

    I will admit that it hurts when a friend unsubscribes. However, I have to remember that there are a lot of other subscribers who don’t even know me and still read, share, and comment on what I have to say. Similar to what you said, unless it’s a family business, I can’t take it personally if they don’t support. Thanks for the reminder. #BLM

  • I LOVE this post! I am visiting from Paula’s No Rules Weekend Blog Party! 🙂